March 2004 Set II – Questions other than common questions in Set I
1 What is meant by ‘marketing management’? 2
2 Explain in brief, the term motivation as an element of directing. 2
4 Give two examples of the impact on business organisations of changes in social environment. 2
5 Explain in brief ‘Management as a process’. 2
8 Explain any three features of Personal Selling. 3
10 Explain the meaning of management principles and state how they are derived. 3
14 The concept of decentralisation is related to the concept of delegation. Explain the statement in brief. 4
16 Explain in brief any five factors that should be taken into consideration while determining the requirements of working capital of the business enterprise. 5
19 “Administration comes first, management follows it”. Explain the view. 5
Set III – Questions other than common questions in Set I or II
2 Explain in brief the term ‘directing’ as a function of management. 2
3 What is meant by the product concept of ‘marketing’? 2
4 Explain in brief management as an activity. 2
6 Explain briefly any three important features of advertising. 3
8 Explain any three reasons as to why proper understanding of management principles is necessary. 3
13 State any two developmental functions and any regulatory functions of the Securities and Exchange Board of India (SEBI). 4
15 “Authority can be delegated but responsibility cannot” Explain this statement in brief. 4
17 “Administration is a part of Management” Explain the view. 5
18 Explain in brief any five factors that should be taken into consideration while determining capital structure of the business enterprise. 5
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