Syllabus in Business Studies XII

Detailed Syllabus
1. Nature and significance of management
a. Management concept, objectives, importance
b. Management as on activity, process, discipline and as a group.
c. Nature of management as a science, as art and as a profession.
d. Management and administration – different views on the usage of the terms.
e. Levels of Management – top, middle, supervisory.
f. Management functions –planning, organising, staffing, directing and controlling.
g. Co-ordination – nature and importance.
2. Principles of management
a. Principles of management- meaning, nature and significance.
b. Fayol’s principles of management.
c. Scientific Management – Principles and techniques.

3. Business Environment
a. Business Environment-meaning and importance.
b. Dimensions of business environment-Political, Economic, Social, Legal-regulatory.
c. Economic Environment in India, Impact of government policy change on business and industry with special references to liberalisation and globalisation ( since 1991).
d. Managerial response to change in business environment.
4. Planning
a. Meaning, features, importance.
b. Goals, objectives, policy, Procedures, Methods, Rules Budget and Programmes-meaning and definition.
c. Planning process.
d. Limitations of Planning.
5. Organising.
a. Meaning and Importance.
b. Steps in the process of organising
c. Structure of organisation- functional and divisional.
d. Formal and informal organisation
e. Delegation: meaning and importance.
f. Elements of Delegation.
g. Meaning and Importance of Decentralisation.
h. Difference between delegation and decentralisation.
6. Staffing
a. Meaning and importance of staffing.
b. Staffing as a part of Human Resource Management.
c. Steps in staffing process.
d. Recruitment – meaning and sources.
e. Selection meaning process
f. Training and Development- meaning, need and distinction, methods, job rotation apprenticeship. Vestibule, internship.
g. Types of compensation and incentives- monetary and non-monetary.
h. Methods of wage payment- time rate and piece rate.
7. Directing:
a. Meaning and importance
b. Elements of Direction:
i. Supervision- Meaning and importance.
ii. Motivation- meaning hierarchy of needs and importance of motivation.
iii. Leadership – meaning, importance, qualities of a good leader.
iv. Communication- meaning and importance, formal and information communication and barriers to effective communication.
8. Controlling
a. Meaning and importance.
b. Relationship between planning and controlling.
c. Steps in the process of control.
Part – B Business Finance and Marketing

9. Financial Management
a. Meaning, Objectives and finance functions
b. Financial planning meaning and importance.
c. Capital Structure- meaning and factors.
d. Capitalisation- over and causes and effects under.
e. Fixed and working capital – meaning and factors affecting both.
f. Determinants of divided decision.
10. Capital Market
a. Concept and nature of capital market – primary and secondary market.
b. Money market.
c. Distinction between capital market and money market.
d. Stock Exchange- meaning, functions, NSEI, OCTEI nature and purpose.
e. Securities Exchange Board of India (SEBI)- objectives.
f. Distinction between marketing and selling.
g. Marketing Functions.
i. Product- Product Mix, breeding labelling and packaging.
ii. Price – Pricing strategies.
iii. Place – Physical distribution and factors determining chain of channels.
iv. Promotion
– Sales promotion – concept and methods.
- Advertising- features media, choice of media objections to advertising.
- Personal selling – features.
v. Public relations – concept.
12 Consumer Protection
a. Importance of consumer protection.
b. Consumers rights
c Consumer responsibilities.
d. Ways and means of consumer protection- consumer awareness and legal redresses with special reference to consumer protections ACT
e. Role of consumer organisation and NGO’s